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February 8, 2013 - David Hurwitz - Marketing and pricing our crafts
Our guest
speaker for February afternoon (starting at 1:00) is
David Hurwitz from Randolph. He does unique, handcrafted
woodwork and teaches the business side for artists and
craftspeople at Burlington College. For us he will just be
talking about marketing our crafts. At the beginning he will
speak briefly on each of the 8 items below and then go into
more detail on the areas that the participants are
interested in.
- Developing an effective portfolio and the importance of
professional quality photography; including a discussion on
key elements to include and what to avoid.
- Working with galleries and how to select the right ones
for your work; gallery contracts, payment terms and pricing
splits, referrals, damage claims, insurance, etc.
- Artist resumes, bios and artist statements; different
formats explained.
- Selling on the web; through your own website, online
galleries, or other online venues; different affordable
options for online portfolios explained.
- Commissioned work; how the process works and how to use a
contract and design fee that protects you. A sample contract
will be provided.
- Printed materials for marketing and promotion - post
cards, business cards, free advertising in the form of
articles in publications, and how to get featured, etc.
Includes recommended printers, pricing and samples of good
and bad print jobs, and what to avoid when submitting work
to be printed.
- Craft shows - finding ones that are the right fit for
your work, pros and cons of doing them, things to consider
when deciding whether to do one, must haves if doing one,
etc.
- Pricing work - if there is time, I think it would be good
to cover this topic as it relates to working with all of the
above venues for selling work and is a very important
factor.
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